Apple iPhone 5 New 8-Pin - Lightning USB Data / Sync Charging Cable for Apple iPhone 5 iPod Touch 5th Gen iPod Nano 7th Gen (Pre Order)
by generic 36 days in the top 100 (17) Buy new: $ 49.99 $ 13.82 53 used & new from $ 4.83
SanDisk 16 GB microSDHC Flash Memory Card SDSDQ-016G (Bulk Packaging) - Class 2
by SanDisk (870) Buy new: $ 99.99 $ 7.68 36 used & new from $ 6.99
Ever find yourself thinking you should create a new Facebook page for your business â" even though you already have one?
Or considering opening a new Twitter account â" when youâve got one to update already?
Or maybe even starting a new blog â" when youâre already struggling to grow the one youâve got?
Weâre told time and time again that we need to create an all-inclusive social media strategy, that we need to embrace all the latest tools. But today Iâm here with a different kind of social media advice. Iâm here to tell you to use FEWER social media networks.
Use social media LESS? What?!
Once you recognize the benefits of social media â" once you see how much traffic it drives to your website and customers it attracts to your brand â" itâs easy to get sucked into the more-is-better mindset. A Twitter account for your dog! Your business! Your book and even a character in your book! Before you know it, youâve got five handles to manage.
Yet this symptom of trying to be everywhere, on every social platform, is actually working against you.
Sometimes we get so caught up in the social media frenzy that we lose sight of whether these tools are actually helping us reach our true goals. Rather than interacting on certain social media platforms to sell books, create a community or raise awareness of our cause, most of us do it because we think we have to.
More is not necessarily better. In most cases, if you have too many online profiles â" especially more than one on the same platform â" your online personalities will compete against each other. That means if youâre really smart, youâll find a way to combine those interests under one blog or handle.
Because if youâre spending time on a Facebook page thatâs growing so slowly it isnât helping you reach your business goals, youâd be better off taking that time and using it on, say, Twitter, or whatever tool works best for you.
In other words, stuff the âbe everywhereâ approach and choose one or two or three that will work for you.
How Iâve successfully used this approach
I struggled with this when I started my own business. I didnât want a separate website for Socialexis, and I couldnât visualize how I would integrate that content onto my blog.
Would my readers, who were used to coming to me for information on writing and travel, want to read about social media? Would they lose interest if I added another seemingly unrelated log to the fire?
Turns out my readers did want to read about social media experiences, and my blog continues to grow. Why? Because most of my readers and customers visit my blog and purchase my products, for MY thoughts, MY insight, MY knowledge.
Of course, the brand of YOU has to be valuable or entertaining, or it wonât catch on. It has to be relatable and personable. But if the umbrella topic is you and your products and posts are infused with your voice, it makes sense to have only one blog or social media handle even if you have a variety of interests.
Here are some of the other benefits of sticking to fewer accounts:
- Diversity makes you interesting. Writing about several different topics makes you more interesting and more diverse. If if youâre blogging in the bullâs eye of your topic, what youâre saying has probably already been said before, maybe a million times. Instead, blog around the fringes, blending that topic with other ideas, adding a personal story with your voice. Your diverse interests make you more relatable and more interesting, and that will separate you from the millions of voices out there.
- Youâre no longer competing against yourself. If you segment your audience within one channel, youâre essentially working against yourself. But by bringing everyone to same party, youâve got a much bigger, more effective platform. Iâve already built up a community on my blog, so why not use that to my advantage when it comes to my social media business, too?
- It creates less work for you. Having fewer accounts means less work for you, which means you can put more energy into ONE account or blog, which means youâre more likely to succeed. And thatâs what weâre going for at the of the day: success.
What social media profile can you ditch TODAY, so you can spend more time focusing on what really matters?
Featured photo credit:  hand with social media icons via Shutterstock
Nikon COOLPIX L810 16.1 MP Digital Camera with 26x Zoom NIKKOR ED Glass Lens and 3-inch LCD (Black)
by Nikon (183) Buy new: $ 279.95 Click to see price 36 used & new from $ 189.00
3 Pack of Universal Touch Screen Stylus Pen (Red + Black + Silver)
by Bargaincell (2207) Buy new: $ 20.99 $ 1.07 106 used & new from $ 0.01
Amazon.com Gift Card - $ 20 (Birthday Balloons design)
by Amazon (4211) Buy new: $ 20.00
Amazon Gift Card - E-mail - Thank You
by Amazon (5983) Buy new: $ 50.00
Nikon D5100 16.2MP CMOS Digital SLR Camera with 18-55mm f/3.5-5.6 AF-S DX VR Nikkor Zoom Lens
by Nikon (365) Buy new: $ 849.00 $ 596.95 73 used & new from $ 493.00
Canon EOS Rebel T3i 18 MP CMOS APS-C Sensor DIGIC 4 Image Processor Full-HD Movie Mode Digital SLR Camera with 3.0-Inch Clear View Vari-Angle LCD and EF-S 18-55mm f/3.5-5.6 IS Lens
by Canon 615 days in the top 100 (434) Buy new: $ 799.99 $ 649.00 135 used & new from $ 433.00
0 comments:
Post a Comment